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2015 HELOC Consumer Survey

In the next expansion phase for the home equity line of credit, winners will succeed on the strength of segment-, channel- and market-informed strategies. Executive Summary Following years of retrenchment, the home equity line of credit is finally showing signs of life. Line origination is expected to approach $80 billion among all U.S. lenders this year, nearly double the 2012 nadir (Figure 1: HELOC Origination Trends). And balance growth is becoming more widespread as institutions shake off the recession detritus of non-performing loans. To read the full report, download the PDF   This does not mark a return to business ...

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