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2016 Omni-Channel Shopper Survey

Redefining Banking Convenience

Executive Summary In this research brief, Novantas presents current highlights from our ongoing Shopper Surveys of U.S. consumers. These surveys of recent and prospective primary checking account purchasers from the end of 2015 explore the profiles, attitudes, behaviors and trends of consumers who are shopping for and/or opening primary checking accounts. Combined with additional Novantas analysis, the surveys provide insight into how banks can increase consumer awareness, consideration and purchase of their checking accounts. The number of new primary checking accounts opened each year — measured as a “churn rate” or as a percentage of total primary accounts — has ...

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