bg-arrow-down icon-arrow-up icon-back-to-top icon-linkedin icon-menu icon-search icon-twitter logo-white slider-arrow-left-gray slider-arrow-left slider-arrow-right-gray slider-arrow-right

2017 Omni-Channel Shopper Survey

A Digital Inflection Point for Banking

Executive Summary In this research report, Novantas presents the latest findings from the ongoing Shopper Surveys of U.S. consumers. These surveys of recent and prospective primary checking account purchasers from the end of 2016 explore the profiles, attitudes, behaviors and trends of consumers who are shopping for and/or opening primary checking accounts. Combined with additional Novantas analysis, the surveys provide insight into how banks can increase consumer Awareness, Consideration and Purchase of their checking accounts. Historically, banks have relied upon their physical networks to drive customer acquisition and deposit growth. Consumers needed only to look to their nearest intersection to ...

Read more

For more information, contact Novantas Marketing

+1 (212) 901-2772


Related Materials

article

2018 Global Multi-Channel Survey

Consumers are completing more complicated tasks online with each passing year.

article

Checkmate: An Account for Everyone

The recent news that Bank of America discontinued its free online checking account has generated significant attention from the media, consumer groups, financial analysts, and other industry providers.

news

Citi shares low-tech cash machines to lure customers on the cheap

“Owning machines, depreciating them and shutting them down is very expensive,” said Kevin Travis.

Please enter your email for verification:

Full Name (required)
Title (required)
Institution (required)
Email (required)
Select Product (one required)

PriceTek Deposits
PriceTek Loans
PriceTek Mortgage
PriceTek Offer Engine
StrataScape
BankChoice Monitor
SalesScape
MetricScape

Phone Number (optional)
Description of Need (optional)