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2018 Omni-Channel Shopper Survey: Appealing to the Digital-First Customer

Many U.S. banks, especially regional banks, are currently facing the same conundrum: how to position themselves to acquire at least their fair share of new customers while continuing to appeal to — and not alienate — the current customer base. Urgency is as heightened as ever for banks to tackle this challenge. Novantas’ U.S. Shopper Survey trends bank acquisition performance and analyzes changes in consumer preferences over time. The 2018 report reveals a perfect storm ...

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