Novantas’ Adam Stockton spoke to American Banker about the banking landscape and that digital factors are now at least as important as physical locations.
Digital acquisition of customers is quickly becoming one of the most important metrics for the U.S. industry, joining the old standards of efficiency ratios, net interest margins and market-to-book. Fintechs have long focused on such metrics. As branches lose foot traffic, digital acquisition is critical to banks as well.
Creating cash access is good for the bottom line