A New Foundation for Network Planning: How Bank of the West Used StrataScape® to Identify Growth Opportunities in the Portland Market

The Challenge: Building a Robust Investment Strategy to Grow the Customer Base in Portland Bank of the West was operating 20 branches in the Portland area and had a vision to expand their market presence. In the near-term, the bank wanted to understand the growth opportunity and establish an investment strategy for Portland. Long-term, however, the bank aimed to create a robust analytic process that would standardize how they assessed markets across the entire footprint. ...