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Analytic Keys to SME Cross-Sell

By improving data, analytics and multi-channel targeting, banks can digitally identify and pursue opportunities that otherwise could not be spotted or profitably served. As the quest for growth resumes in 2015, one priority is unlocking more of the cross-sell potential with small and medium-sized enterprises (SMEs), specifically those already doing at least some business with the bank. This includes capitalizing on the lucrative interplay between business and personal accounts among small business principals. While the ...

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