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Balance Originations per Branch Remain Flat

Regional banks have seen positive gains in both balance origination and balance origination productivity year-over-year.

Regional bank branches generated 18% higher dollar originations per branch in 2017 than Super regional branches.  Regionals also saw a gain of 1.8% in balance origination while super regional banks saw a 1% decline.

As national banks continue to outpace the market in deposit gathering, super regional and regional banks must step up the quality of sales interaction, as well as hone goaling methodologies.

For more information, contact Novantas Marketing

+1 (212) 953-4444

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