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Banks Can Ease Deposit Woes By Taking Cue From Card Issuers

It’s no secret that the need for low-cost, sticky deposits is one of the most pressing issues in the industry today, particularly as interest rates are set to keep rising. The use of deposit scoring can help banks identify which customers they want to keep — and the best ways to keep them. Scoring, which uses an algorithm to summarize customer behavior, has long been a mainstay for credit-card portfolio management. Novantas believes these techniques ...

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