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Banks Can Pump Up Sales by Delivering More Tech Tools To Employees

The role of the branch employee is changing from a transaction position to an advisory one as fewer customers visit the branch, forcing banks to hire more sophisticated and flexible front-line workers. Although the new tax law has recently prompted banks to raise salaries and hand out bonuses, Novantas believes that powerful technology can give employees even more confidence and incentive for better performance. Institutions should be arming front-line employees with sophisticated tools that can help propel sales and deliver great service. By better matching sales information to different salesforce “personas”, bankers will do a better job building and deepening ...

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