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Beyond the Failsafe Point: In Search of Targeted Solutions in Retail Banking

Consumer Bankers Association The retail banking industry is at a failsafe point. The products responsible for growth and profits in this century are facing disruptive market forces. Money market deposits, until recently the primary generator of growth, are losing momentum as the rising rate environment diverts funds out of the banking system. Free checking, the engine for branch traffic and new relationship formation, has lapsed from a product innovation to a cost of doing business. ...

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