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Branch-based Product Sales Down 6.2% from 2016

Branch-based product sales are at the lowest levels of the past four years, down 6.2% from 2016, and were met with a 5% drop in productivity. The bulk of the drop in sales came from super regional banks – dropping 10 unit sales per branch per month. This 10% drop in volumes was met with an equal drop in sales productivity as super regional banks did not adjust FTE in the face of decreasing sales ...

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