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Branch Culture: Farewell to Order-Taking

At a time when roughly 40% of U.S. branches are financially underwater and new regulations are further curtailing revenues, it is painfully clear that banks can no longer count on “free” products and single-shot promotions to drive customer traffic and sales volume. Branches that formerly were organized to efficiently fulfill marketing-generated product orders now must rise to a higher standard of performance. This has enormous implications for the staff orientation and culture that will be ...

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