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Building the Sales-Justified Branch Network

With tons of former branch transaction activity shifting to alternative channels, the decision framework for branch consolidation shifts more solidly to sales. Stretching back to the 1980s, a key worry with branch consolidation has been customer attrition, or the risk that accountholders will take their business elsewhere if their anchor local branch is closed or merged with another location. This concern has robbed flexibility in rationalizing and repositioning networks, given that each move of a ...

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For more information, contact Novantas Marketing

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