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Canadian Banks: Ready for a Multi-Channel Market?

A new Novantas survey makes it clear that many Canadian banking customers have moved solidly beyond the branch, raising the question of multi-channel strategy. As in most retail industries, banking customers are embracing multi-channel shopping, both to select a new bank and to buy additional products. This shift creates a growing urgency for banks to meet the demands of a digital marketplace, where increasingly valuable chunks of business are being won or lost before customers ever visit the branch. Not only are shoppers strongly influenced by online information and a user-friendly experience when searching for a new institution or an ...

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