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Capturing Share of SME Revenue Potential: What’s in Your Model?

In the race for growth in small business banking, many regional banks are operating with broken compasses. Improved analytic tools are needed for prospecting and cross-sell. As regional banking companies consider the growth outlook going into next year, a pressing question is how to improve competitive stance in the banking market for small and medium-size enterprises (SMEs). Squeezed on the one side by the national banks, with their powerful brands and mega-networks, and on the ...

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