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Changing the Game with PriceTek® Deposits: How First Tennessee Bank Improved Their Profitability and Efficiency with Advanced Analytics

First Tennessee recently celebrated its 150th anniversary and has the distinction of not only being the top market share leader in Tennessee, but also a Top 40 bank in the US in terms of asset size and market capitalization. To get ready for the next 150 years and prepare for the industry challenges ahead, the bank installed the PriceTek® Deposits optimization solution in 2014, renewing their contract in 2016. With this solution, the bank has ...

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