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Checking 2.0: Rewriting the Contract with Customers

Free checking was a powerful marketing tool in its heyday, but it also provoked a serious profitability imbalance with the great majority of average customers. Now, as economic and regulatory headwinds swirl, the time has come to develop a more sustainable business model that does not depend on penalty fees levied on a small subset of accounts. The stakes are high. Along with anchoring customer relationships at retail banks, checking accounts constitute a major line ...

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