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Client Development Model for Small Business Banking

To guide a more effective outreach to small business customers, progressive banks start with an analytical understanding of customer relationships and behaviors. As banks continue to scour for revenue growth in a tight market, renewed attention is being paid to the small business market segment, particularly in the area of fee-based services. But while the growth potential is significant, the complexities of marketing, sales and distribution threaten to limit the opportunity for many banks. One issue is that company size is not always a good predictor of sales potential, posing the risk of over-emphasizing the largest prospects while missing stronger ...

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For more information, contact Novantas Marketing

+1 (212) 901-2772


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