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Increasing the Focus on Customer Primacy is an Imperative

The Commercial LOB continues to compete in a highly challenging environment. The result is both loan and deposit growth continue to decelerate — and in fact, a majority of banks are showing deposit declines for the first time in this cycle. With slower balance sheet growth and reduced NIM, returns are lower. The list of challenges includes: rising rate environment, customers demanding an enhanced user experience, disintermediation driven by fintechs and non-bank lenders, corporate’s desire ...

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