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Commercial Carriers: Cracking the Code on Small Business

Is small business a logical market extension for major commercial insurance carriers, or a different space where few of their traditional strengths apply? That critical question is increasingly surfacing as commercial players surge into the small business market. Seeking new growth avenues outside of their highly cyclical core markets, heavyweight commercial carriers are tackling small business expansion from a variety of angles, including product development, streamlined systems for policy originations, and new service options and delivery mechanisms. But even as major carriers make unprecedented resource commitments to crack the code on small business growth, performance and strategy issues are surfacing ...

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