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Commercial Deposit Pricing: Optimizing Through Analytics

A perennial challenge in corporate banking is setting deposit interest rates in a way that supports profitable growth. Price too high and the bank sacrifices margin. Price too low and customers take their balances elsewhere, depressing growth. While always a strenuous balancing act, commercial deposit pricing has taken on added importance as corporate customers have redirected funds away from bank accounts. During 2006 and 2007, corporate business depositors reduced their combined checking, savings and time deposit balances by an estimated $150 billion, or 21 percent, according to the Federal Reserve, while increasing their money market fund balances by $226 billion, ...

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