bg-arrow-down icon-arrow-up icon-back-to-top icon-linkedin icon-menu icon-search icon-twitter logo-white slider-arrow-left-gray slider-arrow-left slider-arrow-right-gray slider-arrow-right

Consumer Branch Balances Grew 8.5% in Last Two Years

Average branch-based product portfolio balances have grown 8.5% in the last two years, with savings/MMA/HSA and checking accounts growing close to 12.5%.

Super regional banks, though trailing regionals by 3% in over-all portfolio balances per branch, saw very strong growth at 9.7% versus the regional bank gain of 7.5%.

As cited previously, checking accounts represent nearly 50% of all branch accounts, but the mix of portfolio balances is only 24% for regional banks and 30% for super regionals. Balances per branch have grown the last two years at 9.6% for regionals and 15.2% for super regionals.

These results reinforce that while checking accounts are critical entrance accounts, banks must continue to focus on providing products that add value to the customer relationship and lead to increased household balances.

For more information, contact Novantas Marketing

+1 (212) 953-4444


Related Materials

news

Novantas Named to Prestigious IDC FinTech 100 Rankings for the 9th Year in a Row

“Whether our clients are in marketing, product, pricing, channel optimization or treasury, our products are increasingly relied on to make better enterprise decisions” – Darryl Demos, Head of Data and Technology Solutions at Novantas

event

Improving Confidence In Network Management In An Accelerating Digital World

Novantas Webinar Series

news

Novantas Named to Prestigious IDC FinTech Rankings by IDC Financial Insights

For the eighth year running Novantas is ranked among the FinTech Top 100.