Average branch-based product portfolio balances have grown 8.5% in the last two years, with savings/MMA/HSA and checking accounts growing close to 12.5%.
Super regional banks, though trailing regionals by 3% in over-all portfolio balances per branch, saw very strong growth at 9.7% versus the regional bank gain of 7.5%.
As cited previously, checking accounts represent nearly 50% of all branch accounts, but the mix of portfolio balances is only 24% for regional banks and 30% for super regionals. Balances per branch have grown the last two years at 9.6% for regionals and 15.2% for super regionals.
These results reinforce that while checking accounts are critical entrance accounts, banks must continue to focus on providing products that add value to the customer relationship and lead to increased household balances.