Consumer Branch Balances Grew 8.5% in Last Two Years

Average branch-based product portfolio balances have grown 8.5% in the last two years, with savings/MMA/HSA and checking accounts growing close to 12.5%. Super regional banks, though trailing regionals by 3% in over-all portfolio balances per branch, saw very strong growth at 9.7% versus the regional bank gain of 7.5%. As cited previously, checking accounts represent nearly 50% of all branch accounts, but the mix of portfolio balances is only 24% for regional banks and 30% ...