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Consumers in Motion: Stepping Away from Branches

As banks continue to dig out from a recession-scarred era, they are facing major questions about their elaborate distribution systems, which extend all the way from physical branches to the mobile phone. Branch networks are perilously overgrown relative to the foreseeable revenue opportunity, for one thing, and there is a lot of uncertainty about how to invest for the future across multiple channels. Ultimately, customers are at the center of these issues, and banks will want to align critical distribution decisions with emerging consumer trends. As revealed in a recent national survey conducted by Novantas, consumers are powerfully re-shaping retail ...

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