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Core Deposits: Key Battleground for Profitable Intermediation

Banks that can successfully defend or capture lower cost funding will better weather current industry pressures – outperforming and even thriving in a tough environment.

Stable core deposits have always mattered to banks. Providing durable, low cost funding and a gateway to loyal customers, core deposits are prominent in the mix of performance levers that includes loans, fees, margins and efficiency. Coupled with new liquidity regulation, the stagnant environment for revenues and profits has further boosted the importance of sticky deposits — so much so that for traditional bank intermediation, this precious commodity has become the single greatest determinant of ...

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