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Core Deposits: Pricing for Retention and Expansion

At a time when the industry is carrying less than $80 of loans for every $100 of deposits, banks clearly have a current excess of deposit funding. Yet indiscriminate cutbacks could upset valuable customer relationships and weaken the overall posture of the retail deposit portfolio in a potential scenario of rising rates. This dilemma is swinging the industry emphasis to core deposits, the “sticky” long-term balances that come from loyal customers. Both in culling today’s ...

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