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Credit Cards for Regional Banks: Aim Higher

In trying to match the monoline giants at the rewards game, regional banks are forfeiting their natural edge in the battle for profitable card balances. Hungry for consumer loan growth in a tepid post-recession market, regional banks are viewing credit cards as a key opportunity. However, while there is a growing re-commitment to the business and signs of growth, progress has fallen well short of expectations. Cross-sell penetration remains low, and many customers who do ...

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