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Banks Not Effectively Selling to New Customers in 2017

While super regional banks far outpace regional banks in consumer household acquisition – growing almost two new households for every one that a regional bank gained – these banks saw a 3% decline from the previous year compared to a 6% increase in the consumer household acquisition for regionals. Once a new consumer was in the branch, regional banks sold 1.55 accounts to that household in the first 90 days, whereas super regionals sold 1.39. ...

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