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Customer Analytics: Unlocking Growth

A new era is unfolding where in-depth customer analytics will have a direct impact on shareholder returns. The hunt is on for specific applications to drive performance. A continuing challenge in the post-recession economy is that while the banking industry in many ways has recovered, market demand has not. At this point in prior economic recoveries, loans were growing up to four times as fast. The issue has gained renewed urgency now that the second ...

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