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Customer Journey: Critical Context for Monetizing Big Data

To achieve real results that materially exceed the cost of implementing a big data platform, banks need to set a specific agenda for developing high-value applications. As information-based competition explodes in the digital economy, banking executives increasingly are asking what kinds of investments they should make in “big data” — a complex marriage of vast customer information, technology and analytical methods. The expectation is that over time in the all-digital world, this powerful combination will provide essential fuel in optimizing bank customer relationships. But big data also poses a huge stumbling block for those banks that get lost in the ...

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