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Deposit Strategy: Preparing for Rising Rates

While the exact timing of the next upward rate cycle remains unclear, banks are definitely running out of time to prepare. What will determine future winners? The banking industry has anxiously awaited a rising rate environment, anticipating that interest income from loans and investments will rise more quickly than interest expense on deposits and other funding. Sure that deposit rates will lag industry-wide, many banks believe they can win by simply coasting with market trends. But a lot has changed in the industry since the last upward rate cycle, in particular the increased relevance of direct banks, and the next ...

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