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Developing a Path to Martech Maturity

Digital innovators like Amazon, Netflix, Instagram, Peloton, and Stitch Fix have completely transformed consumers’ expectations. From highly-targeted ads delivered in social feeds to tailored landing pages, personalized recommendations and relevant content, these companies demonstrate just how well they know their customers at an individual level. So why do bank communications pale in comparison? To remain relevant, and to stave off the fintechs that are nipping away at profitable businesses, bank marketers must harness the technology ...

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When Functionality Isn’t Enough: Tapping Your Customers’ Emotional Needs

As consumers spend less time in branches and increasingly turn to non-bank providers for day-to-day cash management, banks must stay relevant by tapping into the emotional and financial needs of their customers.

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