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Digital Investment: Success Driver or Bottomless Pit?

For sound planning decisions, the financial contributions of digital banking need to be evaluated within the context of all the bank’s channels and capabilities. Digital channels are increasingly influential in revenue growth and customer profitability in banking. Translating that general sense into specific business cases for development and resource allocation has been difficult, however, given the complexities of online and mobile channels and loose linkages with tangible performance improvement. The uncertainty has left senior leadership ...

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