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Gaining the Edge in a Tight Market

Lending was an unstoppable profit engine just a few short years ago, with surging demand in all asset categories, both commercial and retail. It was an unfettered environment where banks saw opportunity in every market, risk tier and price point. As the industry moves beyond the subsequent market collapse, however, banks are wrestling with fundamental questions about growth strategy. While the easy answer is more careful execution of traditional mass market product initiatives, realistically, now ...

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