bg-arrow-down icon-arrow-up icon-back-to-top icon-linkedin icon-menu icon-search icon-twitter logo-white slider-arrow-left-gray slider-arrow-left slider-arrow-right-gray slider-arrow-right

HELOC End-of-Draw: Dead End or New Beginnings?

A comprehensive marketing strategy is needed to engage HELOC borrowers when draw periods expire. Valuable balances and customer relationships are at stake.

Booked during a historic origination surge prior to the recession, wave after wave of home equity lines of credit are reaching the end of the draw period, posing both disruption and opportunity for bank lenders, depending on their preparedness. This year alone, HELOC accounts holding an estimated $65 billion of outstanding balances will shift strictly into repayment mode. And 2017 will see a peak swell across the industry, with the typical 10-year contractual window for draws closing on myriad accounts representing more than $70 billion of additional balances. In these cresting conditions, valuable balances and customer relationships are being put ...

Read more

For more information, contact Novantas Marketing

+1 (212) 901-2772

Related Materials


Biggest Three Banks Gobble Up $2.4 Trillion in New Deposits Since Crisis

Last year, about 45% of new checking accounts were opened at the three national banks, even though those lenders only had 24% of U.S. branches. Regional and community banks, by contrast, had 76% of branches but only got 48% of new accounts.


Do the Majority of Americans Really ‘Want’ to Use a Branch?

“Folks are still hanging onto this comfort of feeling like there is a branch nearby if, and when, they need it,” said Matthew Sharp


Americans prefer bank branches over mobile apps for opening new accounts

Mobile banking apps keep getting better, but 60 percent of Americans would still rather open a new checking account in person at a bank branch than on a phone, tablet or desktop computer, according to a new survey.

Please enter your email for verification:

Full Name (required)
Title (required)
Institution (required)
Email (required)
Select Product (one required)

PriceTek Deposits
PriceTek Loans
PriceTek Mortgage
PriceTek Offer Engine
BankChoice Monitor

Phone Number (optional)
Description of Need (optional)