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HELOC End-of-Draw: Dead End or New Beginnings?

A comprehensive marketing strategy is needed to engage HELOC borrowers when draw periods expire. Valuable balances and customer relationships are at stake.

Booked during a historic origination surge prior to the recession, wave after wave of home equity lines of credit are reaching the end of the draw period, posing both disruption and opportunity for bank lenders, depending on their preparedness. This year alone, HELOC accounts holding an estimated $65 billion of outstanding balances will shift strictly into repayment mode. And 2017 will see a peak swell across the industry, with the typical 10-year contractual window for draws closing on myriad accounts representing more than $70 billion of additional balances. In these cresting conditions, valuable balances and customer relationships are being put ...

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