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Home Equity Lending: Moving to Higher Ground

Home equity lending has been a mainstay of retail banking profitability over the last five years, providing double-digit growth that seemed irresistible in peak market conditions. As housing prices soared, banks concentrated on sales campaigns and loaded up on home equity balances and lines of credit, with little concern about credit risk. But like a California wildfire, risk exposure is now racing through the home equity lending industry, leaving a far different landscape for institutions ...

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For more information, contact Novantas Marketing

+1 (212) 901-2772


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