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Home Equity Pricing: Recalibrating for Growth in a Changed Market

While banks have been immensely distracted by the U.S. mortgage lending crisis, they also have to keep searching for earnings growth, and home equity lending is among the top priorities at many organizations. Can they revive this important line of business? The good news is that there still is a lot of potential in home equity lending, which until recently grew at a hearty 15% annual pace and generated roughly a fourth of all retail ...

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