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How Bank Marketers Can Win In Today’s Competitive World

After a week away this summer, my husband and I came home to an overstuffed mailbox that contained no fewer than seven offers from banks that were vying for our checking business with rich offers worth hundreds of dollars. We tossed every last one of them in the circular file. This scene is playing out in virtually every market around the country as more than 6,000 banks compete fiercely to win over new customers. Despite ...

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