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How To Build A Direct Bank — Or Why You Shouldn’t Even Try

So you think you should launch a direct bank? After all, it could be a great way to scoop up deposits across the country at a time when most banks are struggling to acquire new customers and hang onto the ones they have. Not so fast. While it’s true that deposits at direct banks are growing at a faster rate than traditional institutions (see Figure 1), there is a wide range of performance among the ...

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