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Hyper-Differentiation Strategies: Delivering Value, Retaining Profits

Presented at the 36th Hawaii International Conference on System Sciences In today’s increasingly competitive business environment companies can, and indeed must, respond more rapidly to customers’ changing demands, desires, and preferences. In today’s information-rich environment customers can comparison shop, get product reviews from other customers, and, in general, become very well informed about what is available in the market. If your offerings are not differentiated, pure price competition will be more extreme than ever before. If your customer thinks your goods and services have direct competitors your prices (and theirs) will be squeezed down to your marginal costs of production! ...

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