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Improving Sales Leads and Product Offers for Consumer Loan Growth

Old ways of promoting and selling consumer lending products are less effective in an era of multi-channel banking and weak demand. How should banks respond? The cross-sale of consumer credit is a top priority in the growth-starved retail banking industry. But despite the heroic efforts of various product, marketing and channel teams, the typical bank is struggling to generate effective sales leads and elicit reliable applications in response to product offers. While tightened underwriting standards ...

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