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“Inside Sales” for Small Business Growth

Profound changes in customer channel usage patterns now argue for a dedicated staff of telephone-based bankers who can strongly augment small business sales. The telephone long has been a useful supplemental sales channel in small business banking, most visibly with cross-sales by phone-based service staff. By capitalizing on reactive opportunities with clients when they call, service reps have been able to generate a respectable stream of sales leads and referrals. Yet within the typical organization, such activity has tended to fly on auto-pilot — not exactly starved for resources but also not seen as worthy of significant additional investment. The ...

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For more information, contact Novantas Marketing

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