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Is Social Media a New Banking Market?

Retail bankers must start coming to grips with social media as an emerging marketplace. Defensive PR is one thing, but the larger goal is proactively building online rapport. Community outreach is at the heart of retail banking. But how should banks respond to the growing social influence of blogs, Facebook and Twitter? As people redirect more of their social discourse and banking transactions online, the process of locating products is changing, as are the influencers ...

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