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Leveraging Regional Networks for SME Sales Growth

The typical SME branch sales function dissipates resources and squanders opportunities for customer acquisition and cross-sell — a clear call to action on local sales strategy. As regional banking companies consider their priorities for performance improvement going into next year, one area in pressing need of attention is branch-based sales with small and medium-sized enterprises. Often misaligned with local markets, the typical SME branch sales function dissipates resources and overlooks important opportunities for customer acquisition ...

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