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Linking Customer Behavior with Bank Financial Management

Traditionally within the Treasury group, efforts to anticipate customer behavior center on generalized estimates of interest rate sensitivity. But the focus is rapidly expanding following the dislocations of the recent financial market crisis. Beset from all directions with funding uncertainties, banks found that they needed far more detailed information about the various categories of depositors and borrowers and how they likely would behave in various stress scenarios. This sparked a new level of collaboration between ...

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