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Managing Complexity for Advantage

BAI Research Most of the largest institutions in the retail banking industry have moved to a sophisticated branch sales model that is intended to be more personalized and better able to win the customer’s total business. In the process a fortune has been spent to develop a comprehensive array of products, capabilities and information tools. Branch representatives have been caught in the middle, however. Obligated to handle the intense transactional aspect of their assignments, they ...

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