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Market-based Planning: The Key to Closing the Budget Gap

As bank executive teams set their budgets for next year, a key question is how to optimize expenditures and investments in the face of tight market conditions. What is the best way to nurture near-term performance without compromising the future? Increasingly, the answer depends on careful tradeoffs among the major functional areas of the bank, with the goal of optimizing performance in each local market within the network footprint. But that requirement exposes a weakness ...

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