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Market Playbooks: The New Paradigm for Performance Optimization

As customers more fully embrace multi-channel banking, regional players need to finely calibrate their outreach for each major market they serve. Banks have been thrust into a delicate market transition, forced to adapt as more shopping-related customer activity shifts online, yet limited in their ability to quickly unwind expensive branch capacity as lobby traffic dwindles. The slump in retail profitability only adds to the pressure, leaving banks scraping for revenues and cost cuts and worried ...

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