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Millennials Challenge for Regional Banks: Profitable Acquisition and Cross-Sell

By learning to tap priority millennial customer segments that generate incremental returns today, a more solid footing is gained for further market inroads.

illennials have been portrayed as a monolithic tidal wave getting ready to roll over the banking industry. Nearly 80 million strong, this generation was born in the ’80s and early ’90s and ranges from college students to young professionals, age 18 to 35. Raised in an era of proliferating information and “living online,” these young adults represent the frontier of banking. But they are hardly uniform when it comes to banking needs – or the ...

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