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Novantas U.S. Multi-Channel Customer Research 2014

Executive Summary Banking customers continue inexorably to migrate many routine transactions and services to online channels. In this year’s Novantas Multi-Channel Preferences Study, we find a tipping point has been reached in new and critical areas. Many of the trends we had seen in prior years have accelerated, such as the significant shift in teller deposits to ATMs and online, or the rapid shift to online shopping that has altered the entire marketing and sales ...

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