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Piloting for Multi-Channel Marketing

Pilot programs constitute the best method for getting the most of information-based marketing, a critical skill as customers do more business outside of the branch. Across the industry, it is clear that the branch is losing steam as a prime destination for retail banking customers. This introduces an important new challenge in marketing and sales, formerly branch-centric activities that now must become effective in the virtual space if banks are to preserve customer ties and revenues. Underscoring the profound shift in customer behavior, our research indicates that about a fourth of retail banking customers almost never visit a branch after ...

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For more information, contact Novantas Marketing

+1 (212) 901-2772


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