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Piloting for Multi-Channel Marketing

Pilot programs constitute the best method for getting the most of information-based marketing, a critical skill as customers do more business outside of the branch. Across the industry, it is clear that the branch is losing steam as a prime destination for retail banking customers. This introduces an important new challenge in marketing and sales, formerly branch-centric activities that now must become effective in the virtual space if banks are to preserve customer ties and ...

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For more information, contact Novantas Marketing

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